Natural fur is inextricably linked to nature and so for the fur industry sustainability is a necessity. We support the fur industry in their approach to tackle the issue holistically with a three-pronged approach: good for welfare, good for the environment and good for people. These three pillars will comprise the fur industry’s sustainability strategy which will be launched in Autumn 2019 with a full report the following year. It will be written in line with the Global Reporting Initiative and will engage with the UN Sustainability Development Goals. For further information please contact the IFF.